Honda 0 Series premiered at CES 2024

Honda unveiled on Jan. 10 the Honda 0 Series, a new EV (electric vehicle) series Honda will launch globally starting 2026, with the world premiere of two concept models, namely the Saloon and Space-Hub, at the CES 2024 in Las Vegas, Nevada. Honda also presented the world premiere of the new H mark to be used exclusively for Honda’s next-generation EV models.

Honda has been conducting business based on its global brand slogan, “The Power of Dreams-How we move you.” This slogan conveys the message that Honda will create mobility products and services which enable people to “transcend various constraints such as time and place,” and to “augment their abilities and possibilities.” With such mobility products and services, Honda will support the realization of dreams of more people and become the driving force that moves society forward.

Moreover, Honda is aiming to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. To this end, the company is pursuing electrification to achieve its automobile electrification target of “increasing the ratio of EV and FCEV (fuel cell EV) sales to 100% globally by 2040.”

The Honda 0 Series is a new EV series that symbolizes Honda’s major transformation in line with its global brand slogan and electrification policy. The series name represents Honda’s determination in taking on this challenge of developing a new EV series by going back to the start of Honda as an automaker and creating completely new EVs from “zero.”  With this new EV series, Honda further advances its “M/M concept” (man maximum, machine minimum concept) and the “joy of driving,” which Honda values in its car making, and takes the “joy and freedom of mobility” to even greater heights.

Thin, light, and wise

Honda will strive to create new value for EVs by transcending the constraints of being a “thick and heavy” vehicle due to an increase in battery capacity the vehicle has to carry to secure enough range, as well as a large body and platform necessary to accommodate such battery capacity. Honda describes this new approach to EV development as “Thin, Light, and Wise.”

Thin: Augmenting design potential, including styling with a low vehicle height, and realizing excellent aerodynamic performance by utilizing a “thin” dedicated EV platform to create a low floor height.

Light: Realizing sporty driving and electricity efficiency performance that defy the established beliefs people have about EVs through Honda original technologies created by going back to the starting point of Honda as an automaker.

Wise: Realizing Honda original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies.

Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values: 1) Artistic design that evokes resonance; 2) AD/ADAS that ensures safety and peace of mind; 3) A “space” for people made possible by the internet of things and connected technologies; 4) The joy of driving with the feeling of oneness with the vehicle, and; 5) Outstanding electricity efficiency performance

In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.

Concept models Saloon and Space Hub

The Saloon is the flagship concept model of the Honda 0 Series, which embodies the “Thin, Light, and Wise” approach. The dedicated EV architecture extends the degree of freedom in design and elevates the M/M concept in the era of EVs. The low height, sporty styling that sets the Saloon apart from other EVs at first glance realizes both a fascinating design and an interior space that is more spacious than people can imagine based on the exterior appearance. Moreover, the instrument panel features a human-machine interface (HMI) that enables simple and intuitive operations, realizing a sophisticated and seamless user interface (UI). With an exhilarating visibility and intuitive UI, the Saloon strives to provide a fun driving experience that resonates with the driver’s sensibility.

With the adoption of steer-by-wire and the further advancement of the motion management system, including posture control, that Honda has amassed through the development of original robotics technologies, the Saloon aims to realize control at the will of the driver in a variety of driving situations. As the flagship model of the Honda 0 Series, the Saloon pursues the ultimate “joy of driving” in the EV era. Furthermore, including the use of sustainable materials for the interior and exterior, the Saloon is being developed as a unique model that resonates with users and the natural environment.

Under the common design language of the Honda 0 Series, the Space-Hub was developed under the theme of “augmenting people’s daily lives.” Realizing a spacious cabin and excellent visibility based on the “Thin, Light, and Wise” development approach, the Space-Hub offers a flexible space that immediately accommodates what the users want to do, and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.

Watch the official launch of the Honda 0 Series at CES 2024 here: https://www.youtube.com/watch?v=jYdfi_zkQDQ