Stuttgart/Berlin — At “re:publica”, the digital conference in Berlin, Porsche has launched the ideas competition ‘Mobility for a Better World’. Together with its partners, the sports car manufacturer from Stuttgart, Germany, is looking for fresh ideas and technology for the sustainable future of mobility. Start-ups, students and developers can now submit their projects. A total of 20,000 euros in prize money, educational packages and development support in cooperation with the Porsche Digital Lab and the APX accelerator await the participants. The deadline for submitting ideas is August 30, 2019. The winners will be announced during the Porsche Sustainability Week in October this year.
“We at Porsche are actively shaping the future of the sports car. This means that we combine our traditions and the company’s values with innovative technology and new products in a sustainable manner,” says Oliver Blume, CEO of Porsche AG. “Our goal is to be the most sustainable sports car manufacturer in the premium segment and to decisively shape sporting mobility for the environment, people and their living spaces. We are thinking above all of future generations.”
‘Mobility for a Better World’ is an ideas competition at the intersection of technology, mobility and sustainability asking how visions for a sustainable future could look. Creative ideas and solutions, regardless of their degree of maturity, can now be submitted in the four categories of “People”, “Wheels”, “Cities” and “Trust” via an application form on Porsche’s technology blog:www.medium.com/next-level-german-engineering.
The projects submitted will be evaluated by a jury of experts, which include Daniela Rathe (head of policy and external relations at Porsche), Anja Hendel (head of the Porsche Digital Lab), Thomas Bachem (founder and chancellor of CODE University of Applied Sciences), Robert Martin (Porsche Digital/APX), Franz W. Rother (editor-in-chief, Edison) and Patrick Bungard (director for the Center for Advanced Sustainable Management at Cologne Business School, and managing director of M3TRIX).
The prizes for the four winners include 5,000 euros per category, a comprehensive educational package focusing on artificial intelligence (AI) and blockchain, as well as specific support from the Porsche Digital Lab and the Berlin Accelerator APX.
Participants aged 18 and over can apply, either as a team or as an individual and the ideas competition is being pitched internationally. Further information on the categories, partners and ideas will be published by Porsche in the coming weeks on its “Next Level German Engineering” technology blog and on the Porsche Newsroom.
For the “Mobility for a Better World” competition, the Stuttgart-based sports car manufacturer has won renowned support. The university partner is CODE Berlin, a private and completely new university for the digital pioneers of tomorrow. APX, the accelerator of Porsche and Axel Springer, represents founder and growth expertise, supporting start-ups in the early stages of their company foundation and accelerating their development. The Porsche Digital Lab focuses on testing new technology with a focus on Artificial Intelligence (AI), blockchain and IOT (internet of things). The media partner of the ideas competition for sustainable mobility is Edison, the platform for new mobility and smart living.
A responsible approach to people, the environment and society along the value chain, from suppliers to product recycling, is fundamental for Porsche and anchored in its corporate strategy. The aim is to introduce measures over the entire product lifecycle that will increase the company’s added value, while taking ecological and social responsibility into account. It is important for Porsche to continuously reduce the negative environmental impact of its business processes and products. Detailed information on sustainability management and the company’s strategy, as well as on the aspects of stakeholder dialogue and key figures, can be found in the current Annual Report and Sustainability Report of Porsche AG and on the Porsche Newsroom.
For the first time, Porsche is the main partner of “re:publica” in Berlin, one of the most important conferences for the digital society. Together with the Porsche Digital Lab Berlin, the APX accelerator, CODE University, HABA Digitalwerkstatt, the start-up Robonetica and the Porsche competition for developers “Porsche NEXT OI Competition”, the sports car manufacturer is seeking dialogue to shape the future.