As the Chamber of Automotive Manufacturers of the Philippines Inc (Campi) marked a major milestone on Nov. 28 when it officially launched its 30th anniversary coffee table book, a commemorative publication honoring three decades of unity, innovation, and nation-building within the Philippine automotive industry, the chamber also announced its major motorshow event for 2026, the 10th Philippine International Motor Show (PIMS).
PIMS, which has grown to become one of the most anticipated industry events, is now scheduled for June 4 to 7, 2026 at the World Trade Center Metro Manila. While the official theme will be announced at a later date, preparations are already underway to deliver Campi’s most expansive and dynamic motor show to date.
Campi president Atty. Rommel Gutierrez noted, “The 10th PIMS will mark a new chapter for the Philippine automotive sector. With more Campi members expected to participate, we are preparing the biggest and most diverse PIMS yet—an event that will showcase cutting-edge technologies, global models, and mobility solutions that reflect where the industry is headed in the years to come.”
The 10th PIMS also signifies the grand kick-off of the next chapter of Campi as a key driver of the progress of the industry.
Visual, historical chronicle
The launch of the coffee table book was led by Campi chair Jose Chavez Alvarez and Gutierrez, together with members of the Campi board of trustees, executive committee, and distinguished industry partners.
The book serves as a visual and historical chronicle of Campi’s journey since its establishment, capturing significant industry developments, regulatory milestones, market growth, and the collective efforts of Campi member-brands in shaping mobility for Filipinos.
Gutierrez emphasized the importance of this publication in preserving Campi’s legacy, saying, “This coffee table book is more than just a compilation of images and timelines—it is a celebration of our shared achievements as an industry. Over the past 30 years, Campi has witnessed transformative changes in policy, technology, and market behavior. This commemorative book allows us to honor the challenges we overcame, the partnerships we strengthened, and the progress that continues to move the Philippine automotive industry forward.”
The event drew strong support from Campi’s leadership body, highlighting the association’s unified commitment to advancing the industry. Looking ahead, Gutierrez reaffirmed Campi’s dedication to shaping the future of mobility. “As Campi grows with more member-brands joining our mission, we remain fully committed to supporting a competitive, innovative, and sustainable automotive market. The road ahead brings new technologies, new mobility solutions, and increased expectations from consumers. That is why Campi will continue strengthening its four core pillars—technology and innovation, sustainability, road safety, and industry development, to ensure that the Philippines is ready for the future of mobility.”
For more information about Campi, the 30th Anniversary activities, and updates on the 10th Philippine International Motor Show, visit www.campiauto.org.