Astara, one of the world’s leading mobility companies, has been appointed as the exclusive importer of JAC cars and pick-ups in the Philippines, marking the first cooperation between Astara and the brand globally. This agreement brings JAC’s wide range of SUVs and pick-up models to the fast-growing market, meeting the evolving needs of the Filipino consumers and commercial customers. Furthermore, the brand will launch electrified models, both 100% EV and PHEV.
Astara CEO Jorge Navea said, “We’re excited to include JAC in our global portfolio and exclusively distribute the brand in the Philippines. As a top brand with a presence in over 100 countries, JAC’s commitment to quality and focus on electrification perfectly align with Astara’s vision for the future of mobility. Considering this region is pivotal to our international expansion, we are confident in showcasing our capabilities through JAC’s distribution.”
JAC Motors vice president David Zhang said: “For JAC, the Philippines is of extraordinary strategic and practical significance. In the future, JAC will strictly adhere to the ‘user-centric’ business philosophy and bolster the relationship with Astara to provide better products and better service experience for Filipino users.”
Astara began distribution in the Philippines in 2021 and has since grown to distribute three well-known brands with great success. In this collaboration with JAC, Astara’s primary focus will be to build a solid dealer network, introduce electrified models and implement effective strategies to promote and strengthen the brand’s image and products, in line with its focus on sustainable and innovative mobility.