TessDrive breaks down this massive roundup of the automotive industry’s retail network growth, global skills podium finishes, fleet handovers, and aftersales benchmarks across the Philippines and Southeast Asia.
Isuzu: Fleet deliveries, global honors, agri outreach
Isuzu Philippines Corp (IPC) demonstrated the operational breadth of its dealership and aftersales network through 4 major commercial milestones spanning fleet logistics, technical competitions, rural education, and regional retail footprint.
eCarga Logistics turnover: Together with authorized dealer partner Isuzu Manila, IPC officially handed over two Isuzu Traviz Utility Vans (fabricated by Truck Masters, powered by the 2.5-liter 4JA1 Blue Power diesel engine with a 1,660-kg payload) and three Isuzu NPR85K Aluminum Vans (fabricated by Richwealth Body Builder, 6,500-kg GVW, powered by the 3.0-liter 4JJ1-TCC engine). The units reinforce EEI Carga Digital Logistics Corp’s urban cargo distribution and last-mile operations.
Team PH shines at 2026 Isuzu I-1 Grand Prix: Competing against elite technicians from 33 countries in Yokohama, Japan, Team Philippines captured 12th place globally in the team competition. Wilson Palugar of Isuzu Iloilo took 7th place worldwide in the individual service technician competition, supported by teammate Marco Comora (Isuzu Alabang) and coach Joeminel Cutcharo (IPC aftersales). Assessments covered virtual failure diagnosis (VFD), technical exams, and timed hands-on troubleshooting.
Unahco ‘Seminar on Wheels’: Partnering with Industrial and Transport Equipment Inc (Inteco) and Isuzu Inteco Quezon Avenue, IPC turned over three customized Isuzu NLR77H shuttles (3.0-liter 4JH1-TC engine) to Univet Nutrition and Animal Healthcare Co. Fabricated by Almazora Motors, each 23-seater mobile classroom features onboard audio-visual/HDMI setups and refrigeration, bringing management and biosecurity training to farming communities across Luzon, Visayas, and Mindanao.
Isuzu Urdaneta relocates to landmark TPLex exit: IPC and Inteco inaugurated the relocated, Isuzu Outlet Standard (IOS)-compliant Isuzu Urdaneta facility in Pangasinan. Sitting on a 2,700-sqm property, it features a 145-sqm showroom and an expansive 1,481-sqm service floor housing five LCV bays and a dedicated heavy-duty truck bay.
For inquiries and commercial fleet solutions, visit the official Isuzu Philippines Portal.
Ford Libis@25, service fest, and national skills olympics
Ford Philippines placed total ownership support at center stage through 3 initiatives focused on dealership modernization, community engagement, and technical talent.
Ford Libis celebrates 25th anniversary: Operated by the LausGroup of Companies, Ford Libis marked a quarter-century of operations in Quezon City by announcing its transition into a certified Ford Signature 2.0 dealership by year-end 2026. The new global layout combines open, customer-centric showrooms with modernized diagnostic service bays.
First-ever Ford Service Fest: Staged at the Ford Learning Center in Calamba, Laguna, the event brought together more than 50 owners from 7 major clubs—including the Ford Off-Roaders Club, Ford Everest Club, Mustang Enthusiasts, Next-Gen Ranger Club, Raptor Pilipinas, and Territory clubs. Owners toured the sprawling parts distribution center (which conducts daily parts deliveries nationwide) and experienced the mobile service vehicle (MSV) fleet.
2026 Ford Skills Olympics: Benchmarking 452 technicians and 154 service advisors across 50 dealerships, the national finals crowned Christian Paul Barroga (Ford Ilocos Norte) as service technician champion and Emilio Hermida (Ford Subic) as service advisor champion. Barroga will officially represent the Philippines at the Ford International Markets Group (IMG) Skills Olympics in Bangkok, Thailand.
Learn more about ownership support at the official Ford Family Guarantee Page.
Honda: Subsidiary-owned dealer opens; 2026 skills winners
Honda Cars Philippines Inc (HCPI) achieved network and training milestones across Metro Manila:
Honda Cars Shaw inauguration: Marking the debut of HCPI subsidiary Honda Cars Retail Philippines Co. (HCRP) and the first Philippine implementation of Honda’s new Global Visual Identity (VI), the 1,811-sqm facility at 351 Shaw Boulevard, Mandaluyong City features a 6-car showroom and 17 comprehensive service bays. The facility is led by HCRP president Noel Barachina and general manager Connie Salang, operating Monday to Sunday (sales) and Monday to Saturday (service).
2026 National Skills Contest (NSC): Gathering top personnel across HCPI’s 41 dealerships, the competition benchmarked technicians, service advisors, and marketing specialists across 5 disciplines: General repair, service advisor, water-based paint repair, body repair, and service marketing. Category champions will represent the Philippines at the 2027 Honda Asia Oceania Skills Contest.
Book service appointments or explore models via the Honda Cars Philippines Virtual Showroom.
MG: Bacoor dealership with EV isolation room
MG Motor Philippines reinforced its retail presence in Southern and Central Luzon with dedicated infrastructure for new energy vehicles (NEVs):
MG Bacoor flagship opening: Partnering with ATSVL Group (led by CEO Tey Sornet and president Thet Sornet), MG inaugurated its 2,000-sqm flagship on Molino Road, Bacoor. It houses an 8-vehicle showroom, an 8-bay workshop, a 22-kW AC charger, a 102-year heritage wall, and a specialized EV repair isolation bay for high-voltage battery overhauls.
Refreshed MG Pulilan inauguration: Operated by Mt. Ararat Motors (ANC+ Group of Companies, led by Anthony N. Cheng), the newly renovated Bulacan hub features a 4-vehicle showroom, dedicated customer lounge, and multi-powertrain service bays supporting the MG4 Urban EV, MG S5 EV, MG RX9 PHEV, MG HS PHEV, and MG G50 PHEV.
Review the complete electrified portfolio on the MG Motor Philippines Official Website.
VinFast: VF 3 #1 BEV, $60K 2W showroom grants, global awards
VinFast achieved commercial and regional milestones across passenger cars, 2-wheelers, and export markets:
VF 3 dominates Philippine BEVs: According to official Campi (Chamber of Automotive Manufacturers of the Philippines) data, the VinFast VF 3 emerged as the best-selling BEV in the Philippines, recording 2,906 units sold from January to August 2026. Growth was propelled by volatile pump prices, free public charging at V-Green stations until March 2029, battery subscription options, and the Residual Value Guarantee program.
Up to $60,000 electric motorcycle dealership subsidies: VinFast E-scooter Overseas Markets announced an incentive program offering up to $60,000 per location for dealer partners opening electric motorcycle showrooms in the Philippines and Indonesia by Dec. 31, 2026. The program supports retail rollout for the Evo, Feliz II, and Viper battery-swapping scooters.
Regional accolades in Indonesia: The VF MPV 7 was named “Inspiring Product Service MPV EV of the Year” at the Marketeers Editor’s Choice Award 2026 in Jakarta. Meanwhile, the VF 3 took home the “Trusted & Popular Brand 2026” award in the Passenger BEV category at the Disway Awards 2026, based on a consumer study of 20,000 respondents across 20 cities.
Discover models and network updates at VinFast Philippines.
Omoda & Jaecoo: Executive appointments, 50-dealer expansion
To support its multi-brand rollout, Omoda & Jaecoo Motor Philippines Inc (OJMPI) announced structural leadership adjustments:
Executive appointments: Marc Zhang has been appointed executive vice president, overseeing overarching corporate strategy and multi-brand expansion. Rocky Xu, who previously directed network development, assumes the role of country director for Omoda & Jaecoo.
Rapid network footprint: OJMPI confirmed it has reached its 50th dealer partnership nationwide for Omoda & Jaecoo, while finalizing the inaugural batch of retail partners for its upcoming premium NEV sub-brand, iCAUR, launching this month.
Explore dealer networks and warranty terms at Omoda & Jaecoo Philippines.
Geely: EX2 owners gathering; Monjaro EM-i preview
Geely Motor Philippines (GMP) hosted 20 pioneer owners of the all-electric Geely EX2 at Karrera Bistro in Alabang, Muntinlupa. Led by technical, training, and warranty manager Arsenio Chavez Jr, the masterclass walked owners through high-voltage warranty protocols, preventive care, and charging habits.
During the gathering, GMP gave owners a sneak preview of the upcoming Monjaro EM-i hybrid SUV, announced a limited run of 200 units of the EX2 in Pink, and confirmed its official brand participation at the upcoming Autofocus Test Drive Festival.
Keep updated on brand activities via Geely Philippines.
XPeng: Anne Curtis brand ambassador for AI-powered mobility
XPeng Philippines formally announced multimedia superstar Anne Curtis as its official brand ambassador in the country. Following XPeng’s brand introduction at the SM Mall of Asia Arena, Curtis—who drives the L03 AI SUV Coupé—will champion XPeng’s “Physical AI” design philosophy, smart cockpit operating systems, and intelligent mobility across mass-market touchpoints.
Explore vehicle specs and showroom tour schedules at XPENG Philippines.
Kia: Visayan footprint expansion with Bacolod City 3S Hub
Kia Philippines, an operating unit of ACMobility, inaugurated its new Kia Bacolod 3S dealership in partnership with Ponce Automobile Corp.
Located on Lacson Street in Barangay Banago, Bacolod City, the facility features a 485-sqm showroom displaying the brand’s latest portfolio—including the local debut of the compact Kia EV3 electric crossover. Aftersales is anchored by a 527-sqm workshop housing 5 dedicated service bays and three hydraulic lifters.
Locate your nearest authorized center via Kia Philippines.
GAC: PBA, UAAP ‘Front Seat Faces’ courtside activation
Under its multi-league “Go Above Competition” campaign with Cignal TV and TV5, GAC Philippines launched “Front Seat Faces” during timeouts and intermissions of UAAP Season 89 and the PBA Governors’ Cup.
The activation invites fans to act out humorous everyday commuting scenarios—from unmuted in-car Zoom calls to smelling a passenger’s mysterious odor—to win prizes. Concurrently, GAC mounted arena vehicle displays showcasing the all-electric AION UT hatchback and the flagship GN8 PHEV luxury MPV.
View GAC’s full passenger lineup at GAC Motor Philippines.
BMW: Young golfer Sean Ramos on path to Asian Tour card
RSA Motors BMW reaffirmed its corporate backing for 22-year-old Filipino golfer Sean Ramos as official golf brand ambassador. Ramos recently captured his maiden international professional victory at the Egypt Golf Series 13 at Madinaty Golf Club, closing with an 18-under 262 to climb to No. 2 on the Asian Development Tour (ADT) Order of Merit. Ramos utilizes an electrified BMW X1 Plug-in Hybrid to support his training and nationwide travel.
Discover bespoke ownership programs via RSA Motors BMW.
Volvo CE fleet gathering; Radar Tires partners with MPBL
Volvo CE and Civic Merchandising CAFE in Cebu: Authorized distributor Civic Merchandising Inc and Volvo Construction Equipment staged a curated customer awareness and familiarization event (CAFE) at the Seda Ayala Center in Cebu. Industrial fleet managers from construction, mining, and agriculture reviewed total cost of ownership (TCO) optimization, equipment matching, and sustainability programs like Volvo Reman and CO2 Reduction.
Radar Tires partners with MPBL: Global tire brand Radar Tires (manufactured by Singapore-based Omni United) signed a multi-year deal as the official exclusive tire partner of the Maharlika Pilipinas Basketball League (MPBL). Signed at founder Manny Pacquiao’s residence in General Santos City alongside Omni United CEO GS Sareen, the partnership covers broadcast and in-court assets across Season 8 playoffs and Season 9’s 400-game national calendar.
2026 CXI study shows Chinese marques jump to 2nd overall
The second annual Philippines Customer eXperience Index (CXI) Study, conducted by Singapore-based research consultancy Differential among 1,200 new vehicle owners, revealed that dealership service and sales standards are rising rapidly across the country.
Country-of-origin and brand rankings
- Chinese marques make major strides: Gained +50 points (climbing from 839 to 889), overtaking Japanese and Korean makes numerically and trailing American brands (894) by just five points.
- Top 3 brand performers:
- BYD (900 points): Swept all three pillars (sales, service, product) with a +52-point overall year-on-year surge.
- Ford (894 points): Ranked second overall, anchored by Ford Family Guarantee programs.
- Isuzu (885 points): Secured third overall, demonstrating consistent commercial and truck servicing reliability.
Review the full methodology via Differential Singapore.