‘Drive Electric. Love Pinas’ is BYD Cars PH summer campaign

Representatives from ACMobility, BYD Cars Philippines, and the Department of Tourism (DOT) gathered at BYD Manila Bay for the ceremonial contract signing of the “Drive Electric. Love Pinas.” campaign. This strategic partnership aims to promote sustainable land travel across the Philippines through a nationwide electrified drive from north to south using BYD vehicles. The journey will also be supported by ACMobility’s robust, end-to-end charging infrastructure.

“This partnership between ACMobility, BYD, and the Department of Tourism is a defining moment for sustainable travel in our country. Together, we are leading the charge to reshape the way Filipinos travel and experience the Philippines. By breaking the old mold of mobility, we are able to fuel tourism with zero emissions,” says ACMobility CEO Jaime Alfonso Zobel De Ayala.

The initiative leverages ACMobility’s Philippine EV Spine, a nationwide network designed to enable seamless long-distance electric travel from Pagudpud to General Santos City. By integrating EV infrastructure with DOT tourist rest areas, the campaign seeks to highlight key Philippine destinations and drive economic growth through accessible mobility.

“The ‘Drive Electric. Love Pinas.’ campaign is a transformative step in our mission to champion a tourism industry that is substantive, purposeful, and deeply rooted in stewardship. The initiative aligns tourism development with national policy directions on sustainability and clean energy, ensuring that as we move toward recovery and transformation, we do so with a clear commitment to environmental responsibility,” says DOT Secretary Christina Garcia Frasco.

From left: DOT Asec Czarina Zara-Loyola; Dasovich; Buencamino; Zobel De Ayala; Frasco; Palanca; DOT Usec Shahlimar Hofer Tamano and Asec. Sharlene Zabala-Batin; and Obias

The campaign kicks off in the first quarter of 2026 led by Filipino-American travel vlogger Wil Dasovich, serving as the lead navigator. Dasovich will embark on a groundbreaking road trip across the Philippines to rediscover local culture and landmarks. His journey is designed to amplify the DOT’s “Love the Philippines” messaging by showcasing storytelling-driven travel that leaves no carbon footprint behind.

“With this partnership, we are delivering more than just world-class EVs; we are also providing Filipinos the ultimate freedom to explore our beautiful country with absolute peace of mind. We are proud to prove that with BYD and the right infrastructure, there are no boundaries to how far our passion for sustainable local travel can take us,” says BYD Cars Philippines managing director Bob Palanca.

From left: ACMobility chief information officer Rizza Factor; Dasovich; Buencamino; Zobel De Ayala; Frasco; Palanca; and ACMobility’s head of strategy Dana Uson, chief finance officer Sharyn Jacobsen, chief people officer Ariane Nava, chief financial officer Christine Donato, and Obias

For more information on the current vehicle lineup and electrified solutions of BYD Cars Philippines, visit https://bydcarsphilippines.com/.

Banner photo shows ACMobility CEO Jaime Alfonso Zobel de Ayala and DOT Secretary Christina Garcia-Frasco joined by BYD Cars Philippines managing director Bob Palanca, ACMobility mobility infrastructure head Carla Buencamino, ACMobility chief marketing officer Dino Obias, and ‘Drive Electric. Love ‘Pinas.’ campaign lead navigator Wil Dasovich