Ford Philippines was recently listed as one of the country’s top 50 brands in 2025.
The rankings were developed by global media giant Campaign with research firm Pureprofile, with the study spanning 6 key Southeast Asian markets: Indonesia, Thailand, the Philippines, Malaysia, Vietnam, and Singapore. Brands were evaluated on 9 key attributes: Awareness, purchase intent, quality, recommendation, buying experience, customer experience, brand touchpoints, innovation, and loyalty.
Ford Philippines ranked #44 and joined two more automotive brands in the list.
“This recognition is a testament to the trust and confidence our customers place in the Ford brand,” said Ford Philippines managing director Pedro Simoes. “We thank our customers for choosing a Ford as their daily driver and our network of dealers for always ensuring our customers are well taken care of. We are inspired and motivated to take the Ford brand in the Philippines to greater heights and continue making memorable experiences for our customers today and in the future.”
Ford Philippines recently kicked off its electrification journey with its introduction of the Territory Hybrid and the Mustang Mach-E, boosting its product portfolio. It is also planned to transform the retail experience across its dealerships with its Ford Signature 2025 dealership design, offering customers a more engaging, immersive and personalized purchase and after-sales journey.
Lastly, a new Ford learning facility will be built to enhance the technical expertise of Ford technicians which would further improve the ownership experience. The new facility will also allow for adequate space for electric vehicle (EV) training programs, as well as non-technical training for dealer sales and service personnel.