Ford Philippines is expanding its retail presence nationwide by deploying its first-ever mobile showroom in strategic locations not typically covered by a Ford dealership to serve more customers.
The showroom on-the-go is part of Ford’s commitment in deepening customer engagement by meeting customers where they are and giving them access to a Ford showroom experience. It is designed to make it easier for customers in high-traffic and high-growth areas—especially those without a nearby Ford dealership—to explore the latest Ford vehicles, speak with product experts, take a test drive, and avail of exclusive offers.
Ford’s mobile showroom made its first stop at 21 Hundred Café in Balanga City, Bataan from Jan. 26 to Feb. 2, in partnership with Ford Subic.
“This mobile showroom is the first-ever activation of its kind for Ford Philippines—an innovative step forward in how we create curated customer experiences in high-growth urban areas,” said Ford Philippines marketing director Mark Parulan. “By bringing the Ford showroom experience directly to communities like Bataan, we’re making it more convenient for customers to discover our vehicles, engage with our team, and feel confident about choosing Ford.”
Pulling the mobile showroom is the reliable and capable Ford Ranger, proving its towing capacity. The mobile showroom trailer weighs over 2.5 tons, with the Ranger pulling it effortlessly from one location to another.
With Bataan as its first stop, the Ford mobile showroom underscores Ford Philippines’ continued focus on innovation, accessibility, and customer-first experiences—bringing the brand closer to more Filipinos through engaging, community-based activations.
Ford Philippines will roll out the mobile showroom in more areas in the country throughout the year. For February, the mobile showroom will be in Cabanatuan and Dagupan. For the exact dates and venues, customers can visit the Ford Philippines website https://www.ford.com.ph/ or its social media pages.