On November 29, totallyveganbuzz .com reported that award-winning director James Cameron prefers to call vegans and those on plant-based diets “futurevores,” because the current terms don’t go far enough, and bear negative connotations.
Photo credit: Oladimeji Ajegbile
Excerpts from the story:
“According to him, there is a better word to describe this community. Moreover, the terminology around vegans and veganism has a level of stigma attached to it and so he has come up with a word that removes all of these negative connotations.
“The filmmaker made these comments during an interview with GQ ahead of the anticipated December release of his next installment of ‘Avatar, The Way of the Water.’ The movie has been in the making for 13 years.
‘“The term I came up with is ‘futurevore.’ We’re eating the way people will eat in the future. We’re just doing it early.’
“This is not the first time the filmmaker—who has been a vegan celebrity for 10 years—has spoken about the vegan lifestyle. He has often used his platform to advocate the health benefits of a plant-based diet. Apart from making vegan content, the filmmaker and his wife Suzy Amis Cameron started ‘looking into pea protein’ and in 2017, the couple launched the plant-focused company Verdient Foods. The company later signed a deal with a Canadian plant that makes protein concentrates from peas and lentils. (Mohsina Dodhiya, totallyveganbuzz.com)
Read the full story here: https://www.totallyveganbuzz.com/entertainment/james-cameron-new-word-vegans/