Abante Posible ambassador Coco Martin met with Marileños and Bulakeños at Marilao, Bulacan during the nationwide Tamaraw roadshow organized by Toyota Motor Philippines (TMP) and Toyota Marilao, Bulacan, Inc (TMR). Marilao is Coco’s third provincial stop after Cagayan De Oro and Tacloban, where customers have been sharing their stories of Abante Posible with the Next-Generation Toyota Tamaraw.
Proud owner of a Tamaraw
Keeping the energy high in the afternoon, Coco performed a song and dance number to entertain the audience. He then shared his experience as a proud owner of a Toyota Tamaraw Utility Van which he uses for his business and for his employees’ transportation.
“The first variant I bought from Toyota was the Utility Van, because I thought of using it for our business. Every time we buy groceries, we load everything we bought here in the Utility Van. At our house, if our employees need transportation, they can ride comfortably because there’s air conditioning and it’s spacious,” Coco shared.
The Abante Posible ambassador also shared how delightfully surprised he was with the performance of the Tamaraw. “I’ve been driving for a long time. I was surprised because the Tamaraw is modern now and the engine is continuously being improved. It’s the first time that I stepped on a clutch that is so soft. I asked myself, ‘why is the clutch so soft and there is so much power?’” he said.
Stories of Abante, Posible!
Domingo Delizo from Pandi Bulacan, is one of the many people in the showroom who got to meet Coco during his visit. Domingo praised the effectiveness of the Tamaraw for his business, saying that his business income has tripled ever since he bought his Tamaraw. Additionally, he says that he bought the Tamaraw due to the reliability Toyota vehicles provide to their customers. This has led to his family having peace of mind when it comes to their business operations. Domingo also said that many people praise his Tamaraw, to which he encourages them to buy a unit as well, referring them to TMR for their purchase.
Another customer, Estrella Maruyama, shared that they bought the Tamaraw as they wanted to experience the durability and quality that it offered. Once they received their Tamaraw, she was not disappointed as she found the interior to be comfortable and their rides with their Tamaraw to be smooth and relaxing. Estrella was so satisfied with her Tamaraw, that she recommended her daughter, Catherine, purchase one as well.
“Now, we have two Tamaraws in our family. It means it is not only me who is satisfied, but also my daughter. Because of the durability, practicality, and comfort, I can say that the Tamaraw is not only a vehicle but a partner in business and in life,” Estrella said.
The Filipino’s choice
Amid the record sales and a high preference among MSMEs (micro, small, and medium enterprises), more Filipinos are choosing to make “Abante, Posible” with the Tamaraw as their mobility partner. The Tamaraw has been empowering communities ever since its launch last year, becoming an important aspect in many Filipino livelihoods. Marilao is no exception to this as TMR president Cosco Oben emphasized the immense growth and importance of the Tamaraw to Marileños and Bulakeños, not only in business but also for family use. He also expressed his gratitude to customers in Bulacan for the trust they have placed in the Tamaraw.
“The Next Gen Tamaraw is quickly becoming the mobility choice of many Marileños and Bulakeños. They see it as a practical solution for both business and family needs—reliable for their daily business operations, and dependable for bringing their loved ones where they need to be, with confidence and style. I’m truly grateful to our team and to our customers here in Bulacan for the trust they’ve given the Next Gen Tamaraw,” Oben said.
Local dealers such as TMR have been an important aspect of the Tamaraw’s record sales, building a strong relationship with their local MSMEs and their owners. Dealers have been cultivating trust towards MSMEs with the Tamaraw at the forefront, leading to growth among MSMEs in the community.
Throughout the whole afternoon, Coco met and gave Marileños a day filled with joy. He entertained the audience with his performances and shared his love for the Tamaraw.
The Next Generation Toyota Tamaraw was launched in 2024 as a highly customizable utility vehicle that could respond to the needs of various entrepreneurs, especially MSMEs.
In line with the Tamaraw answering the needs of customers, TMP recently launched new AT variants and conversion units for the utility vehicle:
Additionally, some variants of the Tamaraw are now available in other colors for customers to choose from. The GL Dropside will now be available in Super Red. The Tamaraw Utility Van will be available in Black 1, Greyish Blue Metallic, and Super Red. The Tamaraw Dropside DSL M/T, meanwhile, will also be available in Silver Metallic.
To learn more about Next Generation Tamaraw, visit https://www.toyota.com.ph/tamaraw or inquire at your nearest Toyota dealership.
Follow Toyota Motor Philippines on Facebook, Instagram and X, and join the ToyotaPH community on Viber to get the latest updates on products, services, and promos.
Banner photo shows Coco Martin waving to Marileños upon arrival at Toyota Marilao, Bulacan