Ilocos Sur dealership launch expands Toyota’s Luzon presence

Dealership Updates / / By

Toyota Motor Philippines (TMP), together with Toyota Dagupan City Inc, has recently announced the opening of the Toyota Ilocos Sur dealership, TMP’s 74th.  

Located in Barangay Langlangca II in Candon City, the newly inaugurated dealership operates as a full 3S facility, offering sales, service, and spare parts. It features a spacious 4-car showroom and a well-equipped workshop with 47 general service and body repair bays.

Driving local growth, community engagement

“To be able to witness our vision coming to life is truly an amazing feeling. This is not just the start of a new business for Toyota; the establishment of this facility is a clear reflection of your hard work and dedication,” shared TMP president Masando Hashimoto. “As we officially open the doors of this dealership, the store not only will cater to our valued customers but help build community and boost the economy of Ilocos Sur,” he added.

Shown, from left: TMP EVP of marketing division Jose Maria Atienza; Hashimoto; Toyota Dagupan Group chair Juanito Ong Jr; and So

“Today, we celebrate not just the opening of a new dealership but the beginning of a new chapter in Toyota’s commitment to serving the people of Ilocos Sur and beyond,” shared Toyota Dagupan Group president Rene So. “We reaffirm our mission of delivering happiness to every Filipino through mobility. We look forward to being a trusted partner on your journey, ensuring that every drive is a safe, reliable, and enjoyable experience,” he added.

Shown, from left: TMP’s VP of service planning and administrative department Marvin Gardiner, VP of dealer development department Soichiro Shirato, FVP of vehicle sales operations Elijah Marcial, FVP of value chain and customer engagement operations Mike Masamayor, SVP of marketing division Sherwin Chua-Lim, SVP of marketing division Masahiro Haoka, Atienza, and Hashimoto; Toyota Dagupan Group’s Ong Jr, So, and EVP Jasper Ong; Toyota La Union GM Richmond So; Lexus Manila president Carlo Ablaza; TMP FVP of customer service operations Bernardino Arevalo; and Lexus Manila senior advisor to the board Raymond Rodriguez

Ilocos Sur, situated in northern Philippines, is renowned for its rich cultural heritage, preserved Spanish colonial architecture, and scenic coastal and mountainous landscapes. The province is accessible via key highways such as the MacArthur Highway and the Ilocos Sur–Cervantes Road, with Vigan City serving as its cultural hub. The nearest airport is in Laoag, Ilocos Norte, around two to three hours away.

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