Isuzu Philippines Corp (IPC) proudly concluded the 20th edition of its annual Isuzu Service Skills Olympics (ISSO), a nationwide competition among its dealership network, held last April 26.
More than just a competition, the ISSO serves as a platform for growth, learning, and continuous improvement, embodying IPC’s philosophy as a “Responsible Partner” — delivering not just top-quality vehicles but also outstanding aftersales service, a key factor behind Isuzu’s consistent status as the number one truck brand in the Philippines.
Now on its 20th year, ISSO carried the theme “Honoring Skills, Gearing the Future,” highlighting IPC’s commitment to both recognizing the technical excellence of its aftersales teams and preparing them to meet the evolving demands of the automotive industry.
“This year’s theme could not be more fitting; We gather here to celebrate two decades of dedication and to inspire our aftersales dealer network to lead the next era of service excellence. Your skills and achievements reflect the global standards that Isuzu upholds. As competition intensifies with new players entering the market, it is not only the durability and reliability of our vehicles that will set us apart—but the exceptional service experience we provide,” said IPC president Mikio Tsukui.
3 categories
The 2025 ISSO features three main competition categories designed to evaluate the core competencies of aftersales personnel: Parts Staff, Service Advisor, and Service Technician. These categories are structured to test not only their technical know-how but also customer service skills, teamwork, and critical thinking under pressure.
In the Parts Staff Category, participants were tested on their proficiency in identifying correct parts, understanding part specifications, and effectively navigating the parts business online portal — a vital tool in ensuring quick and accurate parts support to customers. For the Service Advisor Category, competitors were evaluated on their adherence to standard procedures in customer reception, accurately assessing customer needs, explaining service recommendations, and providing professional and efficient service consultations.
Meanwhile, in the Service Technician Category, participants demonstrated their troubleshooting skills on actual Isuzu light commercial vehicle (LCV) and commercial vehicle (CV) models, showcasing their technical expertise, diagnostic accuracy, and ability to resolve complex vehicle issues under time constraints.
Winners all
Winners of the 20th ISSO were: Parts Staff Category champion Isuzu Makati, followed by Isuzu Cabanatuan (1st runner-up) and Isuzu Bulacan (2nd runner-up); Service Advisor Category champion Isuzu Calapan, with Isuzu Cabanatuan and Isuzu Bulacan 1st and 2nd runners-up, respectively; Service Technician Category winner Isuzu Butuan, while Isuzu Alabang and Isuzu Cagayan De Oro were 1st and 2nd runners-up.
The Special Top Technician Award was also given to Sani James Maghanoy from Isuzu Cagayan De Oro, recognizing his outstanding performance in technical excellence.
For more information on Isuzu’s latest aftersales promotions and services, visit the official website (isuzuphil.com) or follow Isuzu Philippines on Facebook.
Top photo by Cottonbro Studio/Pexels