Isuzu Philippines Corp (IPC) has just recently announced its remarkable achievement of maintaining the number one position in the country’s truck segment sales for 24 consecutive years.
In 2023, IPC secured a “triple crown,” topping all three truck categories (CAT III, IV and V) by selling a total of 4,838 units, or 43% of the total truck market share, based on the combined report from the Chamber of Automotive Manufacturers of the Philippines Inc (Campi) and the Truck Manufacturers Association Inc. (TMA).
IPC sold 3,034 units of light duty trucks (Category III), 1,407 units of medium-duty trucks (Category IV), and 397 units of heavy-duty trucks (Category V). This achievement cements IPC’s dominance in the truck segment, and also showcases its comprehensive range of business solutions tailored to meet the diverse needs of Filipino entrepreneurs and business owners nationwide.
IPC’s 24 years of success is built on the foundation of its trucks’ renowned durability and reliability, with each vehicle engineered to withstand the demands of various business operations. The company’s commitment to quality has earned the trust of thousands of business owners nationwide, who rely on IPC for their commercial vehicle needs.
Supporting its trucks’ superior qualities is IPC’s strong nationwide dealer network, which has set industry standards with its exceptional aftersales service. Isuzu customers benefit from a wide array of support services designed to enhance their ownership experience. These services include free driver and mechanic training, access to mobile medic services, and the expertise of Japanese engineers, ensuring that Isuzu’s support extends well beyond the initial purchase.
“Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions,” said IPC president Tetsuya Fujita. “Our customers’ satisfaction and trust are at the core of what we do. Together with our dealer network, we are committed to continue our tradition of excellence in the years to come,” he added.