In a continuous move to strengthen its brand presence and enhance customer service in the Visayas region, Isuzu Philippines Corp (IPC) held a series of grand openings for its newly renovated Isuzu Outlet Standard (IOS) dealerships—showcasing the company’s commitment to operational excellence and customer satisfaction across key Visayan cities.
The opening kicked off at Isuzu Iloilo. Located in Mandurriao, Iloilo, the new dealership, at 3,400 sqm, features an expanded showroom floor capable of displaying up to 4 units, including truck models, offering customers a wider selection. The service area has been upgraded with 8 light commercial vehicle (LCV) bays and two dedicated truck bays, catering to the growing needs of fleet customers in the region.
From left: Ivan Arriola, Isuzu Iloilo sales manager; Toshihiko Kojima, IPC vice president for sales; Fujita; Alex Paguio, IDI chief operations officer; Vanessa Lutero, Isuzu Iloilo branch head; Valance Mauricio, IDI national aftersales director; Eric Wambangco, IDI national sales director
Afterwards, it was over to Isuzu Mandaue in Cebu. As the first Isuzu dealership in Cebu, Mandaue’s revamped facility now spans a 4,280-sqm area. The spacious showroom can display up to 4 vehicles, while the service center is equipped with six LCV service bays and two truck bays, enhancing its capacity to serve the bustling Cebu market.
Cebu, recognized as one of the most economically dynamic regions in the Philippines, presents vast opportunities in industries like tourism, trade, and logistics. Jinggoy Ybanez, branch manager of Isuzu Cebu, emphasized the strategic significance of the new IOS-compliant dealership, stating, “Cebu’s booming market demands durable and reliable transportation solutions. Our vehicles, especially the D-MAX pick-up and trucks, are designed to meet these needs. The enhanced Isuzu Mandaue dealership allows us to better support local businesses by offering a comprehensive range of sales and aftersales services.”
From left: Mauricio; Dennis Torres, IPC department head for sales support; Paguio; Fujita; Wambangco; Jinggoy Ybanez, Isuzu Mandaue branch manager
The dealership series concluded with the opening of Isuzu Bohol. Although smaller at just 1,680 sqm, this branch is well-equipped with three display units in the showroom and 6 service bays. Expansion plans for Isuzu Bohol’s service area are already in place to better accommodate fleet clients and meet rising demand.
These three dealerships are operated by Ayala’s Iconic Dealership Inc (IDI).
IPC president Tetsuya Fujita expressed his gratitude to the dealer group for their commitment to enhancing the facilities. “We thank our partners at IDI for their dedication to providing excellent sales and aftersales service in these key areas. Our IOS dealerships are not just places to purchase vehicles; they represent a promise of quality, reliability, and outstanding service. With a streamlined setup and our trusted Isuzu vehicles, we ensure every visit is a productive and rewarding experience for our customers.”
From left: Robert Carlos, IPC assistant sales division head; Kojima; Fujita; Paguio; Wambangco; Mauricio; Ybanez
The series of IOS-compliant dealership openings reflects Isuzu’s dedication to continuously improving customer service and providing state-of-the-art facilities that match the renowned quality of its products. These enhancements are set to offer an elevated experience for customers, ensuring they receive top-tier service and access to a robust lineup of vehicles.
For more information about Isuzu and its latest products, visit the official IPC website (isuzuphil.com) or follow Isuzu Philippines on Facebook.