MG Motor Philippines and Gateway Group has officially inaugurated the MG Dumaguete showroom, marking another important step in the brand’s continued expansion in the Visayas region.
Strategically located along North National Highway in Dumaguete City, the newly inaugurated dealership offers excellent visibility, accessibility, and proximity to key commercial and transport hubs, making it a convenient destination for customers across Negros Oriental and nearby provinces.
The MG Dumaguete sales team first began operations in October 2022 as an extension of MG Cebu Talisay, supporting early market development and strengthening MG’s presence in the province. As customer demand steadily increased and the local team expanded, operations in Dumaguete continued to scale. By 2024, the showroom and service center were already operational and actively serving customers despite the absence of an official launch. In August 2025, the facility formally commenced operations as an MG-branded showroom, further strengthening brand visibility and market positioning in the area.
The official inauguration on Jan. 15 marks the dealership’s full integration into MG Motor Philippines’ nationwide dealer network.
“The inauguration of MG Dumaguete reflects our long-term commitment to expanding MG’s footprint beyond major urban centers and bringing our products and services closer to more Filipino customers,” said MG Motor Philippines president Weiwei Zhang. “Dumaguete is a growing market with strong potential, and through our partnership with Gateway Group, we are confident that MG will continue to deliver value-driven mobility solutions and a high level of customer satisfaction in the region.”
MG Dumaguete is one of 9 official dealerships under the Gateway Group and now features MG’s latest black showroom concept, aligned with the brand’s updated global corporate identity. The modern facility can display up to 7 MG vehicles and is supported by a fully equipped service area with two lifters and two additional working bays, ensuring reliable and efficient aftersales support.
“Gateway Group is proud to officially open MG Dumaguete, which represents the culmination of years of groundwork and growing customer trust in Negros Oriental,” said Gateway Group executive vice president Michael Goho. “We have seen strong and consistent demand in the area, and this full-fledged MG facility allows us to serve our customers better while supporting MG’s growth in the Visayas.”
Since becoming operational, the dealership has focused on expanding market coverage, enhancing customer experience, and establishing a solid foundation for sustained growth within its designated market area.
With the opening of MG Dumaguete, MG Motor Philippines continues to strengthen its nationwide dealer network, reinforcing its commitment to accessible mobility, innovative products, and customer-centric service across the country.
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