In late 2021, Nissan Motor Co Ltd announced its long-term vision, “Nissan Ambition 2030”, which aims to expand the possibilities of mobility and society by providing experiences that inspire confidence and excitement and enable closer connections between people and broader society. In line with business progress under the vision, the company announces new initiatives related to its electrification strategy.
According to Nissan, these efforts will further promote the democratization of EVs and e-Power models, meet the needs of individual markets, improve the competitiveness of development and manufacturing globally, and further accelerate the electrification strategy to achieve “Nissan Ambition 2030.”
Electrification strategy toward 2030
As part of Nissan Ambition 2030, Nissan announced its plan to roll out 23 electrified vehicles, including 15 EVs, by 2030. In response to changes in customer needs and the business environment, Nissan has revised its plan to accelerate electrification further.
Nissan will increase the number of models to meet customers’ growing needs for exciting and diverse electrified vehicles, introducing 27 new electrified models, including 19 new EVs, by the fiscal year 2030. As a result, the electrification mixes across the Nissan and Infiniti brands by 2030 project an increase of over 55% globally, an increase from the previous forecast of 50%.
Forecast sales for 2026
In line with the progress of electrified vehicle penetration, Nissan’s latest forecast for its sales mix of electrified vehicles sold in major markets in the fiscal year 2026 is expected:
Europe: 98% (up from 75%)
Japan: 58% (up from 55%)
China: 35% (from 40%)
United States: 40% (EV only; by the fiscal year 2030)
It will increase the global sales mix of electrified vehicles from 40% when Nissan announced the vision to more than 44% by the fiscal year 2026. To address rapid market changes in China, in 2024, Nissan plans to launch an EV explicitly designed for the market. In Europe, Nissan will continue its robust electrification plans and explore more vital collaboration with the Alliance.
Nissan intends to further enhance customer experience through personalized services for long-term engagement. Nissan will boost its connected car service strategy from enriched onboard content to enabling on-demand functions to cater to diversifying customer needs. The company aims to achieve this through software-defined vehicles, already demonstrated by the e-architecture currently installed in Nissan Ariya and will be available in more models in the coming years. (Story and photos courtesy of Nissan Global)