Porsche just recently announced that it wants to increase its activities in the e-bike segment. To this end, two joint ventures founded by Porsche and the Dutch company Ponooc Investment BV began operations Aug. 2.
Porsche eBike Performance GmbH, based in Ottobrunn near Munich, will develop electric drive systems for two-wheelers. These include motors, batteries and the necessary software architecture for connectivity solutions. Stuttgart-based P2 eBike GmbH—powered by Porsche—intends to use these drive systems to launch a new generation of Porsche e-bikes from the middle of this decade.
The importance of this joint project to Porsche and Ponooc is demonstrated by the appointment of the management team. Jan Becker, the former CEO of Porsche Lifestyle GmbH & Co KG, takes over as chair of the management of Porsche eBike Performance GmbH. His counterpart at P2 eBike GmbH will be Moritz Failenschmid, who is also the managing director at Focus Bikes.
“We see great potential for Porsche in the e-bike segment. This is why we are consistently expanding our activities in this area,” says Lutz Meschke, deputy chairman of the executive board of Porsche AG and member of the executive board for finance and IT. “Becker and Failenschmid are proven experts when it comes to setting up and developing forward-looking and customer-oriented ventures. As part of a highly skilled and motivated team, they will prove this in the two joint ventures. As is characteristic of Porsche, it’s all about developing products that inspire people through intelligent design, sophisticated technology and outstanding performance.”
In addition to compact drive systems from Fazua, Porsche eBike Performance GmbH will develop and produce particularly powerful e-bike drive systems under the Porsche brand name. Both product categories will be distributed to e-bike manufacturers worldwide in the future, with the newly founded joint venture acting as a technology partner. The electric drive systems will be used in Porsche e-bikes as well as in the products of other brands.
In recent months, Porsche has acquired stakes in several companies in the e-bike segment. In addition to the Croatian e-bike brand Greyp, these include Fazua. In June, Porsche increased its stake in the company from 20 to 100%. Based in Munich, Fazua is known among experts as the founder of “light” e-bikes. It will now be merged into Porsche eBike Performance GmbH.
Independent of the joint venture activities, Porsche is continuing to work with its long-standing partner, Rotwild, on its current e-bike models. In March 2021, the company launched its interpretation of exclusive electric bikes with the Porsche eBike Sport and the Porsche eBike Cross. In addition, Porsche Digital GmbH offers a platform for digital services relating to cycling under the Cyklær brand. This project gives a glimpse of how much innovative power is contained in the new joint ventures: the multi-award-winning Cyklær Bike was developed together with Fazua and Greyp. (Story and photos courtesy of Porsche Centre Philippines)