A strong partnership between San Miguel Corp (SMC) and Rural Rising Philippines (RuRi) has rescued over 1.7 million kilos of fruits and vegetables from farmers struggling to sell their harvests since the pandemic started in 2020.
SMC’s partnership with RuRi has helped boost the incomes of about 4,500 farmers from Luzon and provided consumers with fruits and vegetables at affordable prices through the company’s Better World Diliman community center.
“Food security remains to be one of the pressing concerns today and in the coming years, and we are happy to help bridge the gap between farmers and end-consumers by ensuring farmers get better-than-farmgate prices for their agricultural produce to earn higher incomes while offering these directly to consumers, including our employees,” said SMC president and CEO Ramon S. Ang.
“This partnership also allows us to provide a steady supply of fruits and vegetables to our adopted communities in Tondo through our Better World Tondo community center,” he added.
Strong partnership for rural and urban communities
From the 1.7 million kilos rescued, Better World Diliman donated over 14,000 kilos of agricultural produce, including chayote, cabbage, lemons, and watermelons to Tondo-based communities since 2020 while its more recent Box-All-You-Can activities at SMC head office yielded 2,260 kilos of fruits and vegetables sold to employees.
The initiative is part of SMC’s program to help boost farm incomes, prevent food waste, and ensure the country’s food security amid the ongoing pandemic.
In the early months of the health crisis in 2020, SMC’s San Miguel Foods Inc (SMFI) ramped up local corn purchases from farmer cooperatives nationwide with quarantine protocols and disruptions in transportation limiting their ability to sell their produce. This helped guarantee off-take for corn farmers and at the same time secured SMFI’s raw materials for food production.
Rent-free spaces for farmers
Meanwhile, SMC continues to provide rent-free spaces for farmers to sell their produce at the Circolo Market in cooperation with the Cabuyao Agriculture Office in Laguna, and at the San Miguel Market in Sariaya, Quezon province —the latter mainly for farmer and fisherfolk relocatees residing at the San Miguel Christian Gayeta Homes.
“Our efforts are not limited to just helping farmers sell their excess produce to prevent these from going to waste. These also include providing market facilities so they can save on transportation costs and also maintain the freshness and quality of products sold to consumers and also supporting community-based agriculture initiatives,” Ang said.
In 2020, SMC and the Department of Agriculture expanded “Kadiwa ni Ani at Kita” rolling stores at Petron stations to help farmers in selling their products to consumers following strict quarantine restrictions. SMC also tapped DA’s network of farmer cooperatives to source agricultural inputs like corn and cassava for various food products. (Story and photos courtesy of SMC Media Affairs)