Toyota Motor PH awards top dealers, individuals

Toyota Motor Philippines (TMP) recently honored its top-performing dealers and outstanding individual achievers for their 2025 results at the Toyota Dealer Conference and Toyota Outstanding Performers in Sales and Service (TOPS) Awards. The event brought together dealer heads nationwide to recognize their efforts made in sales, service, customer satisfaction, and overall operations.

The annual event reviews Toyota’s 2025 year in performance while recognizing the teams who keep showrooms running, service bays full, and customers coming back. TOPS Awards, on the other hand, upholds high standards across the dealer network, with benchmarks spanning sales results, service quality, customer experience, and operational discipline, making it one of the network’s most anticipated programs.

TMP chairman Alfred V. Ty shared, “Let us continue to create happiness and mobility for all. As one Toyota, let us continue to be the number one in the hearts, minds, and homes of every Filipino.”

The major awards went to the following winners:

President’s Award of Excellence (This award showcases the dealers that achieved overall excellence in all aspects of dealer operations and has the highest rating among all dealers in their respective business sizes): Toyota Marilao Bulacan Inc (champion, large business division), Toyota San Fernando Pampanga Inc and Toyota Otis Inc (1^st and 2^nd runners up, respectively);

Toyota Nueva Ecija Inc (champion, medium business division), Toyota Isabela Inc and Toyota Dagupan City Inc (1^st and 2^nd runners up); Toyota Subic Inc (champion, small business division), Toyota Plaridel Bulacan and Toyota Tarlac City (1^st and 2^nd runners up).

President’s Customer Satisfaction (CS) Cup of Excellence Award (The award recognizes the dealership that achieved the highest levels of customer satisfaction by providing exceptional care, trust, and service throughout their entire Toyota journey): Toyota Batangas City Inc.

President’s Value Chain Award (The award honors the dealership that provided exceptional value for customers by integrating products and services into one seamless Toyota ownership experience): Toyota Tarlac City.

From left: TMP’s executive vice president for marketing Jose Maria Atienza, vice chairman Dr. David Go, president Masando Hashimoto, chairman Alfred Ty, TTA president Jose B. Tan Jr, executive vice president Mary Evangeline Tan, general manager Emilton Sampang and value chain head Mark Vistan

**From left: Atienza, Go, Hashimoto, and Ty; TBC customer relations manager Abigail Milagrosa Llanto, president Francis Laurel, and general manager Brenda Mary Raule**

From left: Atienza, Go, Hashimoto, and Ty; TSB general manager Ivan Castro, president Mary Evangeline Tan, dealer franchise owner Jose B. Tan Jr, and GT Capital Holdings president Carmelo Maria Luza Bautista

**From left: Atienza, Go, Hashimoto, and Ty; TNI general manager Christian Lawrence Dizon, president Katherine Ivy Tan, and chairman Jose B. Tan Jr**

**From left: Atienza, Go, Hashimoto, and Ty, TMR chairman Atty. Reginaldo Oben, general manager Gina Loo, and president Don Juan Miguel Oben**

TMP also recognized Team Toyota Philippines’ marketing professionals (MPs) and service advisors (SAs) under the TOPS program for their contributions to the company’s 2025 performance in sales and after-sales.

“Creating ever better cars is our DNA,” said TMP president Masando Hashimoto. “But our mission goes beyond that: To evolve Toyota’s role in the lives of our customers. As global chairman Akio shared at the recent Japan Mobility Show, creating ever better cars, we are evolving—from providing Mobility for All to enabling Mobility for each unique customer.” He added.

The following marketing professionals and service advisors were recognized:

From left: Yokoyama, Chua Lim, Atienza, and Hashimoto; 2025 marketing professional of the year Joan R. Barcia of Toyota North EDSA; TNE’s Oben, executive vice president Ana Maria Teresa Reyes, general manager Mario Rosario Miguel, vehicle sales manager Manuel Anthony Kerwin Quimpo; Go

**From left: Yokoyama, Chua Lim, Atienza, and Hashimoto; 2025 general job service advisor of the year Arnold R. Agbay of Toyota Shaw Inc; TSI president Jonalyn Lim; Go**

From left: TMP senior vice president for marketing Ryo Yokoyama, senior vice president for marketing Sherwin Chua Lim, Atienza, and Hashimoto; 2025 body and paint service advisor of the year Gemibert E. Dimaunahan of Toyota Batangas City Inc; TBC president Francis C. Laurel, executive vice president Jose Martin Laurel VI, general manager Brenda Mary Raule, service manager Riza Rabago; Go

Amid the evolving landscape, TMP continues to work closely with its dealer network to deliver quality vehicles and exceptional customer experiences nationwide.

“We are in a long-distance race,” shared Toyota Dealers Association of the Philippines (TDAP) president Jimmy Yaokasin. “One marked by market shifts, digital disruption, economic cycles, EV transitions, supply chain challenges, and ever-rising customer expectations. Let us run our race with confidence, with conviction, with integrity. And may future generations of Toyota leaders look back at us as part of that great cloud of witnesses,” he added.

Carrying this shared commitment forward, TMP reinforces its shared goal with dealers: To continuously raise standards, strengthen partnerships, and bring mobility and happiness to more Filipino customers nationwide.

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