In a fusion of off-road prowess and outdoor camaraderie, Isuzu took the spotlight at this year’s Overland Kings CampOut held from Feb. 9 to 11 at Crystal Beach, Zambales. Drawing in more than 100 outdoor enthusiasts, the event underscored the blossoming culture of overlanding—a lifestyle that combines camping with the thrill of driving in rugged terrains.
Isuzu’s participation with its overlanding-ready units the new Isuzu D-MAX and Isuzu mu-X models highlighted the brand’s commitment to promoting a lifestyle of adventure. Both vehicles run on a 4JJ3-TCX 3.0-liter Blue Power engine capable of providing 190PS maximum power and 450Nm maximum torque, giving its customers more confidence to traverse any terrain while overlanding. Flexible in many different ways, the vehicles were fully equipped with essential camping accessories like awning, roof tents, drawers, and showers, ensuring a blend of comfort and adventure.
The Overland Kings CampOut, led by Joel Pedro, offered an immersive experience into the world of overlanding. The three-day event was packed with activities designed to foster community spirit among participants and provide a platform for learning and exchange. From sponsor displays to expert talks on overlanding basics and 4×4 driving, the event was a comprehensive introduction of novices and a deep dive of seasoned practitioners.
The highlight was on Saturday night, which featured acoustic entertainment and a fireworks display to celebrate the Chinese New Year.
An enthusiastic IPC president Tetsuya Fujita said, “This is the kind of lifestyle we want to promote to our customers—enjoying their vehicle in weekend activities like overlanding, and spending time with family and friends. We are very happy to be able to join this event and spend time with the overlanding community.”
The success of the Overland Kings CampOut in Zambales with Isuzu’s active participation marks a significant milestone in promoting the overlanding culture in the Philippines. It showcases the potential of overlanding to bring people together, encouraging them to explore the great outdoors while fostering a sense of community.