During the brand presentation at the 2024 Manila International Auto Show (MIAS) last April 4, Chevrolet Philippines president and CEO Maria Fe Perez Agudo announced that Chevrolet Philippines had accomplished a 41% sales growth in the first quarter of the year, driven by the Tracker, Camaro and Trailblazer. This impressive growth has been realized through the company’s aggressive first quarter sales campaign and product road shows.
The Chevrolet booth at the recently concluded 2024 MIAS
Agudo emphasized Chevrolet’s dedication to its customers, highlighting that the journey of refinement and enhancement within Chevrolet has been ongoing.
With its “Generation Chevrolet” theme at the auto show, the company continues to integrate customer and dealer feedback into its processes. The Rework strategy encompasses the launch of competitively priced products, an expanded dealership network, and improved after-sales services, all aiming to provide a superior ownership experience for Filipino consumers.
In her address at MIAS, Agudo defined Chevrolet’s market approach: “Chevrolet is synonymous with inspiring design, intrinsic value, and exceptional performance, underpinned by proven reliability and durability.” This comment highlights Chevrolet’s focus on delivering dependable quality and its strategic progression in the Philippines.
Agudo announces Q1 2024 performance