Isuzu Philippines Corp (IPC) celebrated the outstanding achievements of its nationwide dealer network during its dealer of the year awards (DOYA) held Feb. 9. The annual event, which acknowledges exceptional performance across its network, saw Isuzu Makati clinching the coveted award for the second straight year, highlighting its sustained excellence in 2023 following its previous win in 2022.
IPC president Tetsuya Fujita expressed his gratitude towards the dealer network for their remarkable contributions, particularly emphasizing their role in maintaining Isuzu’s leadership in the truck segment for 25 consecutive years. Fujita also posed a challenge to the network to bolster its light commercial vehicle (LCV) business and to continue creating innovative business solutions for its customers across the country.
Isuzu Makati emerged at the forefront of this year’s awards, with Isuzu Subic and Isuzu Cagayan De Oro securing the second and third place, respectively. Edgard Cabangon, Isuzu Gencars Group chair, extended his appreciation to IPC for its unwavering support and acknowledged his team’s dedication, which has been instrumental in earning customer loyalty and achieving the dealership’s goal.
The event also recognized excellence in various operational areas, with special awards distributed for achievements in sales, parts, and service operations. Subic won the sales operations category, followed by Makati and Alabang. Bulacan took the top spot for parts operations category, followed by Makati and Cagayan de Oro. For service operations category, Sta. Rosa won first place, followed by Calapan and Cagayan de Oro.
Additionally, individual accolades were presented to sales executives who showed outstanding performance, with Rica Anne Quico from Alabang being named as the 2023 sales executive of the year. The awards ceremony also highlighted performers in truck sales, with Grant Jehiel Endriga from Cagayan de Oro receiving the 2023 Truck Elite of the year award.