Mitsubishi announces new leadership

Hara (left) and Imaeda

Mitsubishi Motors Philippines Corp (MMPC) commemorated the transition of leadership, from Takeshi Hara to its new president and chief executive officer Ritsu Imaeda, in a solemn ceremony held at the Shangrila The Fort last April 22.

Hara, who was president and CEO for three years, expressed his gratitude to all stakeholders for their unwavering support and dedication during his tenure. Reflecting on his journey, Hara emphasized the importance of upholding Mitsubishi’s principles of corporate responsibility, integrity, and global understanding. He credited the collective efforts of the MMPC team and valued partners for achieving remarkable milestones despite facing challenges such as the global pandemic and economic uncertainties.

Hara reiterated MMPC’s commitment to delivering top-notch vehicles and contributing significantly to society’s welfare, which was shown in the “Life Made Better” and “Taralets Pinas” campaigns introduced during his tenure. He handed over the reins to his successor Imaeda, urging continued support for the new leadership.

Imaeda handled the overseas market, including assignments in several areas across different regions such as Europe, Russia and Puerto Rico. Like Hara, prior to his assignment to the Philippines, Imaeda was the president and CEO of Mitsubishi Motors Sales Caribbean Inc in Puerto Rico. He shared his vision for MMPC’s future, highlighting the Philippines as one of the most important markets for Mitsubishi Motors. Drawing from his extensive experience in various overseas markets, Imaeda expressed optimism about the Philippines’ growth potential and the company’s prospects in the region. He commended the Filipino people for their warm hospitality and the enthusiastic reception of Mitsubishi’s products and services.

Imaeda outlined upcoming initiatives, including the launch of new models like the Mitsubishi Xforce, demonstrating MMPC’s commitment to innovation and customer satisfaction. He called for unity and collaboration among the entire Mitsubishi team and stakeholders to further elevate the company’s presence in the Philippines.

The ceremony concluded with both Hara and Imaeda reaffirming their dedication to Mitsubishi’s mission of making lives better.

From left: Imaeda; Hara; Sta. Rosa City Mayor Arlene Arcillas; Ambassador Extraordinary and Plenipotentiary of Japan to the Philippines Endo Kazuya; Department of Trade and Industry Secretary Alfredo Pascual; PEZA Director General Tereso Panga, and; MMPC Chairman Noriaki Hirakata