To join the ranks of the nation of Wakanda’s elite Dora Milaje warriors, one must possess extraordinary qualities—and their choice mode of transportation does, too. Enter the all-new, all-electric RZ 450e, Lexus’ technologically advanced battery electric vehicle (BEV) that brings another specialized trait to the Dora Milaje’s arsenal: An electrifying attitude.
Marvel Studios’ “Black Panther” franchise and Lexus once more join forces, as the latter becomes the official automotive partner of the highly anticipated “Black Panther: Wakanda Forever.” Ahead of the film’s global release beginning November 9, the RZ 450e, driven by Dora Milaje warriors, will star in heart-pumping 60-, 30-, and 15-second spots called “An Electric Future”.
Directed by Anthony Leonardi III, the visually thrilling spot finds General Okoye (played by Danai Gurira) in the RZ 450e as she prepares to fulfill her national duty in the unfamiliar role of public speaker. Okoye is joined by her fellow Dora Milaje as they embark on what becomes a spectacular car chase experience.
The RZ 450e welcomes Okoye’s adventure in stride, allowing the Dora Milaje to dodge their pursuers with its precise Steer-by-Wire steering, balanced handling thanks to Direct4 all- wheel drive, and a seamless on-demand application of power via front and rear eAxle motors. And because of the RZ’s BEV-specific seating placement and versatile digital rearview mirror, all-around visibility for Okoye’s driver and front passenger is optimal.
“The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the ‘Black Panther’ franchise. We couldn’t be happier to team up with Lexus once again to bring an action-packed story and supporting 360 campaign to life,” said Mindy Hamilton, senior vice president of global partnership marketing at The Walt Disney Company. “We’re excited and honored to continue our collaboration with Marvel Studios’ ‘Black Panther’ franchise,” adds Michael Moore, Lexus International’s general manager for strategic communication. “Our all-electric RZ 450e is a perfect fit in the Dora Milaje’s cutting-edge arsenal, bringing an elevated driving experience that intuitively connects with its users through advanced technology and compelling performance.”
“Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in theaters this month.
The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.33 million electrified vehicles, including hybrid EVs (HEVs), plug-in hybrid EVs (PHEVs), and BEVs (as of end-November 2021). (Story and photos courtesy of Lexus Philippines)