Toyota Motor Corp launched on April 17 the next chapter of the “Start Your Impossible” (SYI) global marketing campaign, igniting more excitement for the upcoming Olympic and Paralympic Games Paris 2024. The global campaign showcases the power of local communities across the world rallying behind their athletes and emphasizes Toyota’s belief that no journey is taken alone.
In Asia, Toyota partnered with 11 athletes from India, Indonesia, Malaysia, Nepal, Pakistan, The Philippines, Singapore, Thailand and Vietnam in “Start Your Impossible,” Toyota’s first ever global corporate initiative. These athletes are set to compete in the Olympic and Paralympic Games in Paris from July 26 to August 11, 2024 and from August 28 to Sept. 8, 2024, respectively. Progressing themselves toward their sporting aspirations, these 11 exceptional athletes will join more than 200 Global Team Toyota Athletes (GTTA) at the games.
The full line-up of Team Toyota Asia athletes include: Murali Sreeshankar (India), athletics; Ni Nengah Widiasih (Indonesia), para powerlifting; Abdul Latif Romly (Malaysia), para athletics long jump; Nabita Shresta (Nepal), table tennis; Arshad Nadeem (Pakistan), athletics; Carlos Yulo (Philippines), artistic gymnastics; Ernie Gawilan (Philippines), para swimming; Toh Wei Soong (Singapore), para swimming; Kunvalut Vitidsarn (Thailand), badminton; Pongsakorn Paeyo (Thailand), para athletics wheelchair racing, and; Lê Văn Công (Vietnam), para powerlifting
Currently, 8 of the 11 athletes have qualified for the games, with other qualifications still ongoing.
From left, Nadeem, Soong, Murali, Widiasih, Yulo, Cong, Paeyo, Gawilan, Shrestha, Vitidsarn, and Romly
“On behalf of Toyota Motor Asia, we are thrilled that top athletes across Asia will be representing their countries and are heading to the Olympic and Paralympic Games Paris 2024. Each Global Team Toyota athlete in Asia is not only a trailblazer but also a ‘dual hero,’ where they champion social causes through Hero Projects that foster a positive change in their community. We take pride in the unrelenting dedication they have displayed in their respective disciplines, and wish them the best on the international stage,” said Preston Tan, Toyota Motor Asia Singapore vice president.
Being a worldwide partner of the Olympic and Paralympic Games, Toyota is committed to providing sustainable mobility solutions that aid in fostering a decarbonized and inclusive society. In the run-up to Paris 2024, Toyota has announced the supply of 500 fuel cell Mirai vehicles as part of its official fleet for this major sporting event. This highlights the company’s goals in achieving carbon neutrality and its belief in a multi-path approach towards sustainable mobility.